fbpx
[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

Read the report
Back to Spark Virtual Summit 2023
On Demand Session

The Business Impact of Underestimated Audiences

Published 15 November, 2023.

Learn why neglecting Black, Latinx, LGBTQ+, AAPI, PWD, and other historically underestimated audiences isn’t just a missed opportunity but a genuine threat to your business’s survival. Discover how authentically connecting with these communities can drive growth, influence, and market share.

 

 

Watch now
Featuring

Myles Worthington

CEO & Founder

* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.

Watch this webinar now

Complete the form to get instant access to the recording of this webinar.

Related content

What’s Shifting in Health Conversations in APAC?

How are online health and wellness trends impacting consumers and brands in APAC? In this panel we’ll explore a variety of global trends, from AI to medical influencers to online self-diagnosis.

The Social Revolution: How Agencies Are Leading Change

Discover the innovative strategies and transformative approaches agencies are using to leverage social media, drive engagement, and lead change in today’s fast-paced digital landscape.

The New Challenges Facing APAC Educational Institutions

How are educational institutions in APAC tackling global challenges to the sector?

Spending, Saving, Investing: Consumer Finance Insights in APAC

In this discussion we’ll be exploring online trends relating to saving, spending, and investing.

Creating ‘Rubbish’ Content: How to create content when you work in an ‘unsexy’ industry

Join us to hear from the agency/client duo who worked together to transform the social content for a waste management company from “trash” into treasure.

Exploring AI Trends in Media & Consumer Intelligence: Challenges, Opportunities, and Strategies for Success

Join us to explore AI’s transformative role in media and consumer intelligence. We’ll discuss how businesses are navigating AI-washing, new skill demands, and budget impacts.

Find Your SOS: Collaborate with AI to Build an Authentic Brand

Discover how to identify your brand’s unique SOS (Sense of Self) and leverage AI as a creative partner to shape an authentic, resonant brand persona.

2025 Social Media Playbook: Trends, Tools, and Tactics

This panel will explore the most critical trends and proven tactics to optimize your social strategy.

Leveraging Social Data to Drive Marketing Impact

Discover practical insights on integrating social listening into your strategies, identifying emerging trends, and leveraging audience feedback to inform decision-making.

How to Embed Inclusive Marketing into Your Brand Strategy

Explore the evolution of Inclusive Marketing and ways to authentically bridge your diverse audience into your brand.

How to Build a Social Media Framework for B2B Brands

Learn how GEA successfully built a structured social media strategy to elevate their B2B presence.

Digital Marketing Trends for 2025: Are You Ready?

In this session we dive into our Digital Marketing Trends for 2025.

Mixing Research Methods for Deeper Consumer Understanding & Speedier Insights

Join us to discuss the value of combining social intelligence with other research methods to enhance consumer understanding, speed to insights, and improve research experiences.

Setting the Right KPIs for Social Media Success

In this session, our in-house experts will explain how to measure your progress, report results and understand how to better allocate resources and $$.

Cracking the Content Dilemma – The 10 Commandments for Brands on TikTok

Discover the 10 essential rules that enable brands to strike the perfect balance between volume, speed, relevance, and high-quality standards on TikTok.

Purpose to Profits: Marketing to Gen Z

Sina will demonstrate how brands (and marketers) can use purpose to drive profits and business growth. Covering digital marketing systems and campaign techniques, she will share unique communication strategies to captivate the most purpose-driven consumer market: Generation Z.

AI-Driven Strategies: Transforming Social Media Management

Discover how AI-driven strategies are reshaping the landscape of social media management, speeding up analysis and content creation and enhancing engagement to achieve outstanding results.

The Business Impact of Underestimated Audiences

Learn why neglecting Black, Latinx, LGBTQ+, AAPI, PWD, and other historically underestimated audiences isn’t just a missed opportunity but a genuine threat to your business’s survival. Discover how authentically connecting with these communities can drive growth, influence, and market share.

TikTok Fireside Chat: Understanding A Social Network Through Ripple Tracking and Beyond

Learn how to identify the conversations that are driving the most engagement on TikTok, and gain insights into how to create content that resonates with your target audience.

The Impressive Growth of Letterboxd, the Online Haven for Film Lovers

We’re talking to Ella Kemp, London Editor of Letterboxd, about the wildly popular social network for movie buffs. We will explore the impressive growth, unique audience engagement tactics, and out-of-the-box social media strategy that earned Letterboxd a well-deserved spot on the 2023 Brandwatch Change Makers list.

AI: What’s next and how do we prepare?

Discover the future of AI and learn how to effectively prepare for its next phase. Gain insights into the latest advancements and strategies for staying ahead in the world of art

Decoding Conversations and Getting to Know Subreddit Culture

Join us as we unravel the intricacies of Reddit conversations and immerse ourselves in the unique culture of subreddits during this interactive session. Learn how to engage authentically and build meaningful connections within this diverse online community.

Data-Driven Brand Growth: Expert Panel Discussion

Join us for expert insights on leveraging social media insights to fuel your brand strategy and reach new heights.

Illuminating Business Transformation Through Insights and Leadership Communication

Explore the dynamic interplay between insights and leadership communication in driving business transformation. Discover how effective communication and strategic insights can illuminate the path to transformative success.

Social Media Marketing 2024: What’s on the Horizon

Get a glimpse into the future of social media marketing and explore the emerging trends, strategies, and technologies that will shape the digital landscape and help you stay ahead of the curve.

Marketing Leaders Unplugged: The Future of Marketing

Tune in and hear marketing leaders discuss the future of marketing and the impact of emerging technologies. They’ll share thoughts on how to stay ahead of the curve and how to adapt to evolving consumer preferences.

Behind the Screens: A Deep Dive into Movie Marketing

Explore the secrets of data-driven insights in movie marketing as Lionsgate takes you 'Beyond the Screens.' Dive into innovative strategies and creative techniques, leveraging data to captivate audiences, build anticipation, and drive box office success

Crafting Authentic Influence in B2B

Dive into the world of modern business influence with Ogilvy’s global case study, showcasing valuable insights gathered from over 500 CMOs representing 11 diverse markets.

Influencer Marketing: How to Create Transparency and Trust

Explore the key strategies for fostering transparency and trust in influencer marketing.

Panel Perspectives – Social Media Wisdom & Predictions

Dive into the future of social media with our expert panellists. Get insider perspectives, innovative ideas, and predictions that will shape the digital landscape.

Setting Sail with Social Proof: The Power of User-Generated Content for Royal Caribbean

Embark on a journey of discovery as Royal Caribbean reveals the transformative impact of user-generated content. Explore how the cruise industry giant leverages the authentic voices of its passengers...

Key TikTok Influencer Marketing Challenges and Opportunities

Gain valuable insights into the ever-evolving landscape of TikTok influencer marketing, from its challenges to the promising opportunities ahead.

AI-Driven Strategies: Transforming Social Media Management

Discover how AI-driven strategies are reshaping the landscape of social media management, speeding up analysis and content creation and enhancing engagement to achieve outstanding results.
Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Continue to brandwatch.com
Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

Continue to brandwatch.com